Energy and Rural Business Show 2020

Updated: Jul 7




Outcomes

  • 900,000 online news, PR and editorial reach in leading farming publications 

  • 200% uplift in social media followers in 6 months

  • 150 print and online press features over 6-month period 

  • Local radio coverage

  • In excess of 1M social media impressions 

  • 2M total marketing reach (spanning 6 months)


The campaign


To raise awareness of Energy and Rural Business Show, its move to the East of England Arena, and key event highlights, to a farming audience.


This was achieved via management of all digital and print media, including print and digital

news articles targeted at the farming press, advertising, contra agreements with key agri

organisations, e-shots and e-newsletters, social media and local radio.


Strategy


A key part of the strategy for the PR and marketing of Energy and Rural Business Show was to showcase speakers and speaker topics, as well as event highlights in the most influential agri media publications, and across Twitter, Facebook and marketing channels, so that UK farmers in would be aware of the event features and its change of location.


Key to the campaign was finding topics to interest farmers, interviewing key speaker subjects

and producing news stories which would inform farmers of policy changes and opportunities in farm diversification and renewable energy.


We secured press coverage in leading farming titles, including Farmers Guardian, Farmers

Guide, Agronomist and Arable Farmer, Midland Farmer and Anglia Farmer, and the show had over 150 print and online features over a 6-month period.


Social media also saw a 200% uplift in genuine followers over the 6-month period.

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